03
Jul
Why Print in Colour?
Comments
Although many businesses understand the benefits of colour printing their marketing and training documents, some often look at this area of the business when they need to cut costs. Much research however has been done on the positive effect that colour printing documents has on brand recognition, brand recall, increasing the readers attention span and increasing their power to retain the knowledge, and although by cutting these costs in the short term they are saving, they may be doing detrimental damage to their brand in the long run.
